Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.

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Selfie

Looking to ramp up appeal among Women and Millennials, we delivered the Oscars' first ever product integration, featuring Ellen using a Samsung Galaxy Note 3 for an epic celebrity selfie. It was a record setting moment, with 3.4 million re-tweets overwhelming and crashing the Twitter platform. Pop-cultural impact and social engagement was phenomenal with over 4.8 billion impressions, generating a huge earned media value for our client, a lift in likelihood to recommend Samsung and a gain in market share among women relative to Samsungs primary mobile competitor.


Brand: Samsung
Client: Samsung Telecommunications America
Agency: Starcom MediaVest Group

The Spoils of Babylon Series Launch

Challenge: Launch IFCs The Spoils of Babylon, an epic mini-series based on a legendary fake book by author Eric Jonrosh (played by Will Ferrell), without referencing Ferrell. Solution: Get "method" with the marketing and make Spoils and Jonrosh feel like a real novel and author. Execution: Put the book on-sale, but always sold out. Posted Jonrosh reviews of other book-to-film adaptions online and inside branded Little Free Libraries. Re-surfaced a making-of documentary, and had Jonrosh live-tweet every episode. Effectiveness: Biggest premiere in IFC history, nearly quadrupling ratings goals.


Brand: IFC
Client: IFC
Agency: Fallon

How BOOBS Made BONDS Serious


Brand: Bonds Bras
Client: Bonds
Agency: Clemenger BBDO

2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion
2019_me_2019_e-4245-314_hero_1 Toyota Start Your Impossible
2019_rs_2019_e-249-488_hero_1 intarifa postpaid intarifa postpaid - čet intervjui
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