Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.




Cole Haan needed to grow their business by driving reappraisal with a younger target. In Fall 2012, a new product, the Chelsea Pump was launching during fashion week in NYC. This pump was made for an on the move lifestyle with Nike technology inside. Our local #DontGoHome campaign gave young New Yorkers encouragement and experiences to keep moving all through the night, supported by the Chelsea Pump. In all, we drove sales +36% to plan and gained 43,766,790 impressions, showing we found a role in our new targets lives.

Brand: Cole Haan
Client: Cole Haan
Agency: Bartle Bogle Hegarty

The Attention Powered Car

Brand: Royal Automobile Club of Western Australia
Client: Royal Automobile Club of Western Australia
Agency: JWT


To help a small regional brewery stand out, we made beer trial a death-defying experience with the first beer-dispensing arcade game. Made entirely in-house, it features a Flash-based game called The Last Barfighter and was designed to serve as media for the brand throughout the playing experience. Winners get a pour of domination, and losers a drop of consolation, from taps where coin slots are normally. When beercade debuted and a trailer went up on YouTube, so did social media mentions of the brewery and distributor requests.

Brand: Big Boss Brewing
Client: Big Boss Brewing Company
Agency: McKinney

2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion
2019_me_2019_e-4245-314_hero_1 Toyota Start Your Impossible
2019_rs_2019_e-249-488_hero_1 intarifa postpaid intarifa postpaid - čet intervjui

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