Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.

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The Spoils of Babylon Series Launch

Challenge: Launch IFCs The Spoils of Babylon, an epic mini-series based on a legendary fake book by author Eric Jonrosh (played by Will Ferrell), without referencing Ferrell. Solution: Get "method" with the marketing and make Spoils and Jonrosh feel like a real novel and author. Execution: Put the book on-sale, but always sold out. Posted Jonrosh reviews of other book-to-film adaptions online and inside branded Little Free Libraries. Re-surfaced a making-of documentary, and had Jonrosh live-tweet every episode. Effectiveness: Biggest premiere in IFC history, nearly quadrupling ratings goals.


Brand: IFC
Client: IFC
Agency: Fallon

How BOOBS Made BONDS Serious


Brand: Bonds Bras
Client: Bonds
Agency: Clemenger BBDO

#dontgohome

Cole Haan needed to grow their business by driving reappraisal with a younger target. In Fall 2012, a new product, the Chelsea Pump was launching during fashion week in NYC. This pump was made for an on the move lifestyle with Nike technology inside. Our local #DontGoHome campaign gave young New Yorkers encouragement and experiences to keep moving all through the night, supported by the Chelsea Pump. In all, we drove sales +36% to plan and gained 43,766,790 impressions, showing we found a role in our new targets lives.


Brand: Cole Haan
Client: Cole Haan
Agency: Bartle Bogle Hegarty

2019_ru_2019_2441_hero_1 Street Stars Digital show Street Stars with street musicians
2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion
2019_me_2019_e-4245-314_hero_1 Toyota Start Your Impossible
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