Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.



United for Healthier Kids

Brand: Nestle
Client: Nestle Mexico
Agency: Ogilvy & Mather


Brand: Dos Equis
Client: Cerveceria Cuauhtemoc Moctezuma Heineken Mexico
Agency: Bunker


On musics most important night, on musics biggest stage, for musics biggest audience, we didn't want to just be another brand interrupting the GRAMMYs we wanted to be part of the 57th GRAMMY Awards. So we decided not to run ads, and instead give viewers more of what they wanted: #MoreMusic. But not just more music - live music. And it worked. #MoreMusic was the top national trend on Twitter and every major media outlet immediately took notice, with Forbes deeming us one of the best performances of the night.

Brand: Target
Client: Target
Agency: Deutsch LA

2019_ru_2019_2441_hero_1 Street Stars Digital show Street Stars with street musicians
2019_rs_2019_e-206-724_hero_1 Munchmallow Munchmallow - Priča za sebe
2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion

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