Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.

FILTER BY:

PROGRAM

The Walking Dead. Episode 17.

What should you do when the main role actor announces leaving the show just before the new season premiere? - to launch zombie apocalypses: 17th interactive voice episode of The Walking Dead, those users could pass through with by voice only, chatting with Yandex Alisa. The episode was listened more that 1M times, 7M became aware of the episone and the new season and as a result number of FOX channel subscribtions (the channel reach) increased 15%, that is 3 times higher than benchmark for this kind of campaigns


Brand: FOX TV channel
Client: Fox Network Group Russia. FOX TV channel
Agency: Mindshare
Language: English, Russian

#SuperSickMonday

Each cold/flu season Mucinex fights to regain attention. But with top-of-mind awareness stalled and national consideration shifting to something totally unrelated to sickness—The Big Game—we needed to shake things up. To refocus people on real sickness, we leveraged an insight about faking sick the day after the game. Super Sick Monday was the result. It inserted Mucinex into the national big game conversation, helped us own the Monday after and sparked a phenomenon. Within a week we generated 1+ billion impressions and nearly doubled our TOM awareness.


Brand: Mucinex
Client: Reckitt Benckiser
Agency: McCann New York
Language: English

Cover for their Overconfidence


Brand: RACV
Client: RACV
Agency: CHE Proximity
Language: English

2020_ch_2020_e-104-064_hero_1 Ibis Hotels – Social Media Sitter Ibis Hotels – Social Media Sitter
2020_ch_2020_e-44-334_hero_1 Black & Blaze Premium Post vom Königshaus für kleine Rösterei
2020_me_2020_e-4734-955_hero_1 Kerrygold Music Behind the Recipes
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years