Media Innovation - Existing Channel
This award showcases those who have the insight and creativity to change the way a particular media channel is consumed.
The Power of SHE
Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%.
Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York
Rhythm of Love Wall
We consider how to create an unique and interesting experience for the CSR program for 7-ELEVEN which owns the most convenience stores in Taiwan to attract people? We found a strong reason to believe – convenience store are the easiest and common place for loose change to happen. Hence, we created the “Rhythm of Love Wall” donation box. In order to show our gratitude to donators, we develop every pair of hands to produce authentic clapping sound and motion like real human hand. Idea: Every coin donated with love deserves a loving encouragement. People will receive a different applause each time when they insert coins. This not only gives a direct gratitude for their good deeds, at the same time, people could feel the joy of being encouraged. It makes them want to give more!
Brand: 7-ELEVEN Taiwan CSR
Client: 7-ELEVEN Taiwan
Agency: ADK TAIWAN