Effie Worldwide

Media Innovation - Existing Channel

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 

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PROGRAM

2018_me_2018_e-2816-778_hero_1
Video

The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 

  • Brand: State Street Global Advisors
  • Client: State Street Global Advisors
  • Agency: McCann New York
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Video
Pdf

Support The Plans Of Our Customers By Putting Them Into Stainless Steel

  • Brand: BCP
  • Client: Banco De Credito Del Peru
  • Agency: Circus Grey Peru SAC
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Video
Pdf

Brewtroleum

  • Brand: DB Breweries _ DB Export
  • Client: DB Breweries
  • Agency: Colenso BBDO
2018_me_2018_e-3106-962_hero_1 Tide Bradshaw Stain
2018_me_2018_e-3141-041_hero_1 SNICKERS A 36-Hour Live Stream Teasing A 30-Second Live Super Bowl Commercial
2018_sg_2018_13_hero_1 Holiday Inn Little Big Travellers: Millenial Parents' Guide To Travel
KEYWORD
ADVANCED SEARCH ▼

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