Media Innovation - Existing Channels

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 

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Only in a Woman's World

Our target has a love-hate relationship with food and we had the opportunity to show her guiltless indulgence options, made just for her. Marrying the consumer insight that relationships are critical to easing conflicts as well as social and media behavior, we developed a portfolio-level campaign to support Frito Lay's Baked! Smartfood, Flat Earth and 100 Calorie Pack brands. We created, "The Only in a Woman's World" web series and communicated with her through blog integrations, editorial partnerships, dedicated emails, brand pages on social media sites and our hub www.onlyinawomansworld.com


Brand: Frito-Lay
Client: Frito-Lay, Inc.
Agency: OMD
Language: English

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