Media Innovation - Existing Channels

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 



Only in a Woman's World

Our target has a love-hate relationship with food and we had the opportunity to show her guiltless indulgence options, made just for her. Marrying the consumer insight that relationships are critical to easing conflicts as well as social and media behavior, we developed a portfolio-level campaign to support Frito Lay's Baked! Smartfood, Flat Earth and 100 Calorie Pack brands. We created, "The Only in a Woman's World" web series and communicated with her through blog integrations, editorial partnerships, dedicated emails, brand pages on social media sites and our hub

Brand: Frito-Lay
Client: Frito-Lay, Inc.
Agency: OMD
Language: English

2020_me_2020_e-4838-615_hero_1 Burger King Twitter Bait
2019_me_2019_e-3602-494_hero_1 The Home Depot Built-In Pins
2019_me_2019_e-4360-482_hero_1 Spotify David Bowie is Here

Filter by:
+ Add More Filters

To browse winners in this category from previous years