Media Innovation - Existing Channels

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 

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The Blank Page

The Chicago Sun-Times was struggling to stay afloat due to steep declines in print journalism and structural changes. To survive, the paper needed to launch a new digital subscription, asking readers to pay for what was once free. To send a wake-up call to readers, they left their most valuable piece of real-estate – the front page – blank, asking Chicago to subscribe before it was too late. This bold appeal worked, not only making headlines across the country, but increasing digital subscriptions by 161% in just the first week.


Brand: Chicago Sun-Times
Client: Chicago Sun-Times
Agency: Ogilvy
Language: English

The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 


Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York
Language: English

Erste housing loan campaign

Banka srednje veličine u istovremenoj borbi sa snažnijom konkurencijom i negativnim mentalitetskim predrasudama prema kategoriji proizvoda uspeva da optimalnim sadejstvom kvaliteta ponude i komunikacije klijentima vrati osećaj pripadanja i ukorenjenosti u identitetu time što na relaksiran i duhovit način razrešava delikatnu egzistencijalnu problematiku izazivajući identifikaciju i empatiju uz jasnu prezentaciju ostvarivog rešenja. Na ovaju način, Erste Banka u 2017. godini ostvaruje učešće od 15% plasmana čitavog tržišta stambenih kredita što je izuzetno visok udeo za banku ove veličine i medijske prisutnosti.


Brand: Stambeni kredit
Client: Erste Bank
Agency: Executive Group
Language: Serbian

2020_me_2020_e-4838-615_hero_1 Burger King Twitter Bait
2019_me_2019_e-3602-494_hero_1 The Home Depot Built-In Pins
2019_me_2019_e-4360-482_hero_1 Spotify David Bowie is Here
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