Media Innovation - Existing Channel

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 





Royal Caribbean's #ComeSeekLive is a first-of-its-kind interactive execution, combining the oldest advertising media, outdoor, with one of the newest and unique social platforms, Periscope. We created interactive live streams from the perspective of social media influencers onboard Royal Caribbean's newest ship and projected them in real time through digital billboards across New York City, letting our audience discover and participate in adventures they never expected from the brand. This contributed to business growth driving an unprecedented 19% lift in New York sailings among those who have never cruised.

  • Brand: Royal Caribbean International
  • Client: Royal Caribbean International
  • Agency: MullenLowe Mediahub U.S.

Game Changer

By living the culture of our consumer, we hijacked a moment. We used non-traditional thinking to create a brand experience and significant buzz. Our work created an indelible connection between Under Armour and its most popular athlete, Stephen Curry. 

  • Brand: Under Armour
  • Client: Under Armour
  • Agency: Droga5

#Mizuno_A_Half_Pair Campaign

  • Brand: Mizuno
  • Client: Mizuno Korea
  • Agency: Overman
2018_me_2018_e-3070-854_hero_1 United States Postal Service Irresistible Mail
2018_me_2018_e-3141-041_hero_1 SNICKERS A 36-Hour Live Stream Teasing A 30-Second Live Super Bowl Commercial
2018_uk_2018_e-259-115_hero_1 Freeview Using TV like TV

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