Media Innovation - Existing Channel

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 

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Brand: Bundeswehr
Client: Bundesministerium der Verteidigung
Agency: Castenow Communications GmbH

Brewtroleum


Brand: DB Breweries _ DB Export
Client: DB Breweries
Agency: Colenso BBDO

Reword: Changing Online Bullying Behaviour

Bullying has moved from schoolyards to social media, but kids don’t realize the effect their words can have. So, we created Reword, the first real-time alert for online bullying. Using a red strikethrough to prompt young people to reconsider abusive language, Reword helps develop their moral compass by teaching them to self-regulate hurtful comments before hitting send. Within six weeks, the tool was installed on 150,000+ computers; 84% of insults were reworded; and most significantly, we saw a 67% reduction in bullying behavior per user. Reword is creating a new generation that respects each other – online and in real life.


Brand: headspace National Youth Mental Health Foundation
Client: headspace National Youth Mental Health Foundation
Agency: Leo Burnett

2019_me_2019_e-3602-494_hero_1 The Home Depot Built-In Pins
2019_me_2019_e-4360-482_hero_1 Spotify David Bowie is Here
2019_me_2019_e-4404-939_hero_1 Team Gleason Robocalls from Humans
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