Media Innovation - Existing Channels

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 




This is a story of how Maybelline disrupted conventional cosmetic product advertising by cleverly demonstrating the efficacy and finish of our new Dream Velvet foundation, without having to say a single word. By tapping into young Singaporean women’s obsession with Snapchat selfies, we positioned our new foundation as a real life Snapchat filter, gaining instantaneous resonance with our audience. We broke through clutter to achieve a total reach of 1,096,031 unique audiences, equivalent to 23.5% of Singapore’s digital population. Most importantly, our campaign helped Maybelline exceed sales target by 130%.

Brand: Maybelline
Client: L'Oreal Singapore Pte Ltd
Agency: TBWA\Singapore
Language: English

FerFud - Fine bites for a fair price

Brand: Hofer FerFud
Client: Hofer trgovina d.o.o.
Agency: Publicis One Slovenia
Language: Slovene

Game Changer

By living the culture of our consumer, we hijacked a moment. We used non-traditional thinking to create a brand experience and significant buzz. Our work created an indelible connection between Under Armour and its most popular athlete, Stephen Curry. 

Brand: Under Armour
Client: Under Armour
Agency: Droga5
Language: English

2020_me_2020_e-4838-615_hero_1 Burger King Twitter Bait
2019_me_2019_e-3602-494_hero_1 The Home Depot Built-In Pins
2019_me_2019_e-4360-482_hero_1 Spotify David Bowie is Here

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