Media Innovation - Existing Channel

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 



Peach Nectar-Fictional Delicacy Coming To Life

Brand: Taohuazui
Agency: Century KP

A marketing campaign based on the sleep-scene for Sulwhasoo

Brand: Sulwhasoo
Client: Sulwhasoo
Agency: Xiaomi

Releasing A Love Story that Sells Itself

After returning Extra to growth on the strength of one heartwarming ad, "Origami", there was still doubt about whether an emotional approach was viable for gum. Was it a one-hit-wonder, or the beginning of something more? It was a critical question for Wrigley, as Extra was its largest growth brand. We responded by creating a short film that quickly became one of 2016's most celebrated love stories.With this film at the heart of our communications, we more than quadrupled Extras growth rate, even as the category declined.  

Brand: Extra Gum
Client: Mars/Wrigley
Agency: Energy BBDO

2019_me_2019_e-3602-494_hero_1 The Home Depot Built-In Pins
2019_me_2019_e-4360-482_hero_1 Spotify David Bowie is Here
2019_me_2019_e-4404-939_hero_1 Team Gleason Robocalls from Humans

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