Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 

FILTER BY:

PROGRAM

Ya Eres Millonario


Brand: Loto
Client: Polla Chilena de Beneficencia
Agency: VLMY&R

Banco Santander Historias de Progreso


Brand: Santander
Client: Santander
Agency: Andino 4

Dance with McNuggets

McNuggets has been sold over 30 years in Taiwan. Recently, it’s no longer the first choice between youth. By collaborating with TikTok to attract attentions from the young generation, it has not only stimulated the discussion on the social media but directly affected the purchasing decisions. Moreover, the collaboration drives the sales growth of McNuggets.


Brand: McDonald's
Client: Prospect Hospitality Co.,Ltd.
Agency: Popcorn Digital Information Co., Ltd.

2018_cl_2018_060_hero_1 1.0 Daniela Vega
2018_cl_2018_061_hero_1 Banco de Chile 125 años
2018_cl_2018_062_hero_1 Falabella Navidad Falabella
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years