Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2020 WINNER
Project #ShowUs Inspiring Women through Partnerships
 Dove Unilever Mindshare Video-player See Details ►
2020 FINALIST
Ziploc's Hail Mary on the NFL Season
 Ziploc SC Johnson Energy BBDO Video-player See Details ►
2020 FINALIST
Rerank the Rich
 Nuveen Nuveen MullenLowe U.S. Video-player See Details ►
2020 FINALIST
Do What You Can't Jimmy Fallon
 Samsung Galaxy S10 Samsung Electronics America, Inc. Starcom Video-player See Details ►
2020 FINALIST
The Team That Wouldn't Be Here
 Verizon Verizon McCann New York Video-player See Details ►
2019 GOLD
Australia's worst serial killer
 The Heart Foundation Australia The Heart Foundation Australia News Corp Australia Video-player New-pdf-icon See Details ►
2019 BRONZE
One Million Acts of Good
 Cheerios General Mills Mindshare Video-player New-pdf-icon See Details ►
2019 FINALIST
The Zero Filter Awards
 BMW BMW of North America Universal McCann Video-player New-pdf-icon See Details ►
2018 SILVER
Made Possible By Melbourne
 University of Melbourne University of Melbourne McCann Melbourne Video-player See Details ►
2018 BRONZE
Dance with McNuggets
 McDonald's Prospect Hospitality Co.,Ltd. Popcorn Digital Information Co., Ltd. Video-player See Details ►