Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST The Gift of Strength Ensure Abbott Laboratories (S) PL Mediacorp Pte Ltd See Details ►
2018 FINALIST From Hidden Figures to STEM Stars IBM IBM Ogilvy See Details ►
2017 FINALIST The Car You Never Expected Chevrolet General Motors Carat MENA See Details ►
2017 FINALIST The First Ever Soap Dress inspired by Lux fragrances Lux Unilever Wunderman MENA See Details ►
2017 FINALIST Analog American Greetings American Greetings MullenLowe Mediahub U.S. See Details ►
2017 FINALIST Lipton Alarm Lipton Unilever Magna Egypt See Details ►
2017 FINALIST Navara Abou Azzeiz Nissan Navara Pick-Up Nissan Middle East OMD See Details ►
2017 GOLD Hay un BOT en el Museo Gobierno de la Ciudad de Buenos Aires Gobierno de la Ciudad de Buenos Aires BBDO Argentina See Details ►
2017 GOLD U.S. Army Cryptaris Mission U.S. Army U.S. Army McCann New York See Details ►
2017 GOLD Pepsi + Empire PepsiCo PepsiCo OMD See Details ►