Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 

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Sugar paper lovers


Brand: Doublemint
Client: Mars China
Agency: Tencent Social Ads
Language: Mandarin

National Heroes


Brand: Saudi Telecom Company - STC
Client: Saudi Telecom Company
Agency: J. Walter Thompson
Language: English

Night At The Conan Studio

Surprisingly, most people still havent heard of Airbnb. We developed the Night At concept with Airbnb to offer travelers totally unique bookable experiences to boost brand awareness. In a humorous twist, we created an absurd Airbnb Night At for adventurous souls to book at Conan OBriens late night talk show studio. Through original live content, social media, PR and digital media that leveraged the full array of TBS media assets interwoven with Airbnbs, we successfully generated buzz, exceeded brand awareness goals and drove an uptick in product engagement with Airbnb.com.


Brand: Airbnb
Client: Airbnb
Agency: Starcom
Language: English

2020_me_2020_e-4607-024_hero_1 Ziploc Ziploc's Hail Mary on the NFL Season
2020_me_2020_e-4804-232_hero_1 Nuveen Rerank the Rich
2020_me_2020_e-5348-953_hero_1 Samsung Galaxy S10 Do What You Can't Jimmy Fallon
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