Beauty

Products and services focused on beauty.  Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.

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Say No to Preservatives Campaign

Skin care products brand has always used the term "beauty" as their marketing strategy, but preservatives as "evil" of skin care products. Due to several factors such as cost/storage/quality, the brand awareness is far behind competitors and brand interaction is too low. However, the core spirit of the brand is "no preservatives", FANCL decided to go against the other way and "hidden beauty" that reveals the ‘secret’ of beauty makeup! Challenging restriction and successfully raising awareness, getting excellent circulated click results and significantly surpass KPI. We’ve gotten positive feedback which are more than expected, and unexpected growth rate.


Brand: FANCL
Client: FANCL
Agency: Inspire Advertising

Toilet - Ek Shame Katha


Brand: Harpic
Client: Reckitt Benckiser India
Agency: McCann Worldgroup India

Swat


Brand: Saba invisible y ultra invisible
Client: Essity
Agency: BBDO México

2018_cn_2018_303_hero_1 Hair O'right Your Hair Lost and Found
2018_in_2018_04_hero_1 Dettol MAKING THE INVISIBLE VISIBLE
2018_in_2018_05_hero_1 Dettol JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE
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