Beauty & Fashion
Products and services focused on beauty. Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.
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2019 SILVER
It's Time to #AxThePinkTax
We grew sales at European Wax Center by 33% vs. year ago against the backdrop of a flat category typically driven by cost and convenience. We did this by connecting a core attribute of our beauty brand, confidence, to a cause we believe in: The Pink Tax, a premium charged by companies for the “female” versions of products. According to a study done by the City Of New York, this premium can be as high as 48% for some basic beauty products.
Brand:
European Wax Center
Client:
European Wax Center
Agency:
Pereira O'Dell
Language:
English
2019 SILVER
Original Is Never Finished
To build on two record-breaking years in the face of growing competition and complex market dynamics, adidas Originals had to break from its reliance on individual products like Superstar and NMD, and elevate the entire brand. With the word ‘Original’ in its very name, the brand made a powerful statement about originality on behalf of today’s streetwear influencers. The campaign served as a powerful demonstration of reinvention that unified key markets, took over the conversation in streetwear, and sold more shoes than any in the history of Originals.
Brand:
adidas Originals
Client:
adidas
Agency:
Johannes Leonardo
Language:
English
FINALISTS
Reebok
Sport The Unexpected Campaign
Olay WHIPS
OLAY WHIPS #LIGHTASAIR
Maybelline Egypt
Fit Me As I Am
