Beauty & Fashion

Products and services focused on beauty.  Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.



Maybelline Lover

Brand: Maybelline New York
Client: Loreal Peru SA
Agency: McCann Perú
Language: Spanish


Brand: Saba
Client: SCA Mexico
Agency: BBDO México
Language: Spanish


In 2015 Carolina Herrera was TOP 30 on Douglas's premium perfume sales ranking, dominated by widely recognized fashion brands, whose shares have not changed over the years. By introducing the Good Girl brand wanted to improve VMS, improve ranking position, increase recognition. Launch was based on three pillars: activities for business partners, building relationships with journalists, broad image activities. We concentrated on exposure of characteristic bottle and emphasized contextually duality of female nature. With holistic campaign the brand advanced to ranking top 10, tripled market share and achieved record sales.

Brand: Good Girl (Carolina Herrera)
Client: SIROWA Poland
Agency: Havas Media
Language: Polish

2020_us_2020_e-5091-826_hero_1 Reebok Sport The Unexpected Campaign
2019_mn_2019_018_hero_1 Olay WHIPS OLAY WHIPS #LIGHTASAIR
2019_mn_2019_019_hero_1 Maybelline Egypt Fit Me As I Am

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