Beauty & Fashion

Products and services focused on beauty.  Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.




Сompetition in the budget segment had become much tougher which could adversely affect the brand Maybelline that played in the “above average” price segment. Therefore, it was necessary in the shortest possible time to build a strong in sub-brand the budget-friendly segment. For this purpose, Maybelline chose the most affordable sub-brand in its portfolio, Fit Me, that was nevertheless 30% more expensive than the competitors. In its distinctive stirring musical manner Maybelline addressed the 'Generation Selfie ' with an idea of individual nature of beauty and skin tones, which instantly resonated with audience and helped strengthen the leadership of Maybelline.

Brand: Maybelline New York
Client: L'Oreal CJSC
Agency: McCann Moscow
Language: English, Russian

Sounds crazy. But smells lit!

Brand: Axe
Client: Unilever Gulf
Agency: FP7 McCann Dubai
Language: English

Don't let summer pass you by

Zolla inspires people to take pleasure in the summer inspite of the weather in order to avoide falls in summer sales when bad weather holds people back from buying the spring-summer collection. With varying weather conditions from Moscow to Vladivostok. The campaign reached 18 million unique users vs the planned 10 000 000, 1 million transitions to the brand site vs planned 500 000. Compared to 2017 the falls in sales because of the weather were insignificant. 

Brand: Zolla
Client: Faktor LLC
Agency: SLAVA
Language: English, Russian

2020_us_2020_e-5091-826_hero_1 Reebok Sport The Unexpected Campaign
2019_mn_2019_018_hero_1 Olay WHIPS OLAY WHIPS #LIGHTASAIR
2019_mn_2019_019_hero_1 Maybelline Egypt Fit Me As I Am

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