Beauty & Fashion

Products and services focused on beauty.  Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.

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Say No to Preservatives Campaign

Skin care products brand has always used the term "beauty" as their marketing strategy, but preservatives as "evil" of skin care products. Due to several factors such as cost/storage/quality, the brand awareness is far behind competitors and brand interaction is too low. However, the core spirit of the brand is "no preservatives", FANCL decided to go against the other way and "hidden beauty" that reveals the ‘secret’ of beauty makeup! Challenging restriction and successfully raising awareness, getting excellent circulated click results and significantly surpass KPI. We’ve gotten positive feedback which are more than expected, and unexpected growth rate.


Brand: FANCL
Client: FANCL
Agency: Inspire Advertising
Language: English, Mandarin

Toilet - Ek Shame Katha


Brand: Harpic
Client: Reckitt Benckiser India
Agency: McCann Worldgroup India
Language: English

Swat


Brand: Saba invisible y ultra invisible
Client: Essity
Agency: BBDO México
Language: Spanish

2020_us_2020_e-5091-826_hero_1 Reebok Sport The Unexpected Campaign
2019_mn_2019_018_hero_1 Olay WHIPS OLAY WHIPS #LIGHTASAIR
2019_mn_2019_019_hero_1 Maybelline Egypt Fit Me As I Am
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