Beauty & Fashion
Products and services focused on beauty. Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.
Unique- Extracto Divino
Un poderoso insight y un ingrediente innovador dan vida a Extracto Divino, con un plan de comunicación 360° basado en mujeres de 55 años a más, logra consolidar a UNIQUE como marca líder del mercado de Tratamiento facial y del segmento Antiedad.
Brand: Extracto Divino- Concentrado reactivador de juventud
Client: UNIQUE Perú SA
Agency: Yanbal International - Comunicaciones
Following a record-breaking 2015 that made their iconic ‘Superstar’ the best selling shoe in the world, adidas Originals bet its business on expanding beyond retro-cool heritage by introducing its first entirely new shoe design - the ‘NMD’. Despite a lack of mega-celebrity support, our work established the NMD as the symbol of the brand’s future, and an inspiration for a new generation to create a future of their own, resulting in the most successful product launch in Original’s history - selling more shoes, with greater ROI, than any previous effort.
Brand: adidas Originals
Agency: Johannes Leonardo
L'Oréal vs Laser
L’Oréal Revitalift is Australia’s leading anti-aging product range; however we discovered that Australia overtook America for per capita spending on cosmetic procedures. The truth is that our biggest competitor isn’t in the beauty category. To launch L’Oréal Revitalift Laser X3 we had to prove we could deliver the results our audience wanted without the pain and expense. We conducted a world-first comparison, on the same face. Laser on one side and L’Oréal on the other. The results were visible on our volunteer’s face and in record sales for L’Oréal Revitalift.
Brand: Revitalift Laser x3
Agency: McCann Melbourne