Beauty & Fashion
Products and services focused on beauty. Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.
OLAY Women's Day Campaign-“Fearless of Age, I Have my Story”
In today's China, there is much societal and family pressure set on women and their role. There is constant pressure to marry by a certain age. Enlisting bold and inspiring influential women to champion and trigger public conversations on the bigger role a woman plays in China. Olay's Women's Day“Fearless of Age, I Have my Story”campaign, triggered multiple discussions challenging and redefining the role of women, covered across multiple touch-points and achieved business objectives.
Client: P&G China
Agency: DeVries Global
JD FASHION“I need a new clothes”campaign
September was not only the very moment for fashion brands to start their promotions, but also the best time for JD Fashion to launch its first advertising campaign. Having dug into consumer insights, we found that fashion lovers thought their wardrobes be always short one item. Based on this insight, an advertising campaign called ”I NEED A NEW CLOTHES” was created for JD Fashion.
Brand: JD FASHION