Beauty & Fashion

Products and services focused on beauty.  Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.



Viser haut

Brand: Beaumanoir Cache Cache
Client: Beaumanoir Cache Cache
Agency: BBDO Paris
Language: French

OLAY Women's Day Campaign-“Fearless of Age, I Have my Story”

In today's China, there is much societal and family pressure set on women and their role. There is constant pressure to marry by a certain age. Enlisting bold and inspiring influential women to champion and trigger public conversations on the bigger role a woman plays in China. Olay's Women's Day“Fearless of Age, I Have my Story”campaign, triggered multiple discussions challenging and redefining the role of women, covered across multiple touch-points and achieved business objectives.

Brand: OLAY
Client: P&G China
Agency: DeVries Global
Language: Mandarin

JD FASHION“I need a new clothes”campaign

September was not only the very moment for fashion brands to start their promotions, but also the best time for JD Fashion to launch its first advertising campaign. Having dug into consumer insights, we found that fashion lovers thought their wardrobes be always short one item. Based on this insight, an advertising campaign called ”I NEED A NEW CLOTHES” was created for JD Fashion.

Agency: Hylink
Language: Mandarin

2020_us_2020_e-5091-826_hero_1 Reebok Sport The Unexpected Campaign
2019_mn_2019_018_hero_1 Olay WHIPS OLAY WHIPS #LIGHTASAIR
2019_mn_2019_019_hero_1 Maybelline Egypt Fit Me As I Am

Filter by:
+ Add More Filters

To browse winners in this category from previous years