Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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Hangar 1 Fog Point

How does a local Alameda, CA, craft vodka brand break through the saturated spirits market in the U.S., in the middle of the state’s worst drought in history? With a low budget and the goal of positioning itself as a local vodka, Hangar1 found opportunity within adversity, using the Bay Area’s most representative icon to create the first liqueur made from fog: Hangar 1 Fog Point.  Incredible awareness rates, millions of impressions on broadcast and social media, and billions of dollars in ROI were generated by this foggy vodka.


Brand: Hangar 1 Fog Point
Client: Proximo Spirits
Agency: ACHE

Fighting Spirit Stories

Modelo has been successful by growing with core Hispanic consumers. However in 2016, we were approaching the end of that runway. To further grow, we needed to drive penetration with a new audience and not alienate our core Hispanic brand lovers. To do that, we identified a compelling, unifying and culturally relevant insight that grew the brand with new audiences while maintaining loyalty with Hispanic brand lovers. How? By proving that even in today’s divided America, it doesn’t matter where you come from, it matters what you’re made of.


Brand: Modelo
Client: Constellation Brands
Agency: Ogilvy

Back To The Neighborhood


Brand: Cristal
Client: Union De Cervecerias Peruanas Backus SAA
Agency: Y&R SA

2018_sg_2018_01_hero_1 Tiger Beer Reclaiming CNY at Home
2018_na_2018_e-2689-007_hero_1 SweetWater Brewing Company Where There's Water, There's SweetWater
2018_uk_2018_e-227-489_hero_1 Heineken Worlds Apart
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