Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
Hangar 1 Fog Point
How does a local Alameda, CA, craft vodka brand break through the saturated spirits market in the U.S., in the middle of the state’s worst drought in history? With a low budget and the goal of positioning itself as a local vodka, Hangar1 found opportunity within adversity, using the Bay Area’s most representative icon to create the first liqueur made from fog: Hangar 1 Fog Point. Incredible awareness rates, millions of impressions on broadcast and social media, and billions of dollars in ROI were generated by this foggy vodka.
Brand: Hangar 1 Fog Point
Client: Proximo Spirits