Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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2020 SILVER

Revitalizing the Spirit of Generosity

As whisky grows, Crown Royal set out to modernize the brand and capture a new and radically diverse generation of drinkers. Born as a premium gift for royalty, Crown Royal redefined status and wealth building on the insight - It's not what you have, it's what you give and how you give it. The 360 campaign was a roaring success in recruiting the next generation who believes live generously and life will treat you royally.

Brand: Crown Royal Whisky
Client: Diageo North America
Agency: Anomaly
Language: English

2020 BRONZE

Victory Fridge

We activated Bud Light’s long-standing NFL sponsorship among skeptical, hard-to-impress fans in a massive, meaningful way, with the product at the forefront, and celebrated the Cleveland Browns' long-awaited first win. Bud Light created the Victory Fridge – Instagram-worthy, bright orange and electric blue refrigerators, stocked with limited-edition Browns-themed Bud Lights, and sealed with smart-tech electronic locks. We promised fans that the Wi-Fi-enabled locks would simultaneously drop in bars citywide when the Browns won their first game of the 2018 season, giving thousands of fans free, celebratory Bud Lights.

Brand: AB InBev
Client: AB InBev
Agency: Weber Shandwick
Language: English

2019 GOLD

Amigos De Whatsapp

Para revertir un inicio de año negativo e incrementar un 5% las ventas durante el mes de marzo de 2018, Poker "hackeó" la red de comunicación más importante para los jóvenes usándola como medio de invitación para generar encuentros entre amigos: WhatsApp. En vez de regalar bajo las tapas carros, viajes, o dinero, regalamos los amigos que todos quisiéramos tener, logrando un incremento en ventas del 12,5% en tan solo dos meses.

Brand: Amigos de WhatsApp
Client: Bavaria
Agency: DDB Colombia
Language: Spanish