Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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2019 GOLD

Amigos De Whatsapp

Para revertir un inicio de año negativo e incrementar un 5% las ventas durante el mes de marzo de 2018, Poker "hackeó" la red de comunicación más importante para los jóvenes usándola como medio de invitación para generar encuentros entre amigos: WhatsApp. En vez de regalar bajo las tapas carros, viajes, o dinero, regalamos los amigos que todos quisiéramos tener, logrando un incremento en ventas del 12,5% en tan solo dos meses.

Brand: Amigos de WhatsApp
Client: Bavaria
Agency: DDB Colombia

2019 BRONZE

A Renewed Fighting Spirit

Moving into Year 2 of the Fighting Spirit campaign, the beer category was declining, while competition within Mexican imports was hot. To win, Modelo had to acquire new General Market drinkers, not just maintain its Hispanic core. How? By stepping outside its comfort zone and introducing a more inclusive Fighting Spirit through new stories and a UFC partnership. In response, Modelo made history as the second Mexican important brand to meet and exceed the pinnacle 100M cases mark, and surpassed brand awareness and favorability benchmarks with continued growth into 2018.

Brand: Modelo
Client: Constellation Brands
Agency: Ogilvy

2019 BRONZE

Dilly Dilly

In 2018, Bud Light faced 10 years of sales declines and increasingly vocal hate.We needed to change the conversation and make people proud to hold us again. But how do you make the one of the biggest brands likable when people increasingly view big as arrogant and out-of-touch? We took the challenge head-on, showed the world we didn’t take ourselves too seriously and created the year’s most inescapable idea. Our limitless medieval world and fun, iconic phrase led to positive conversation, regained relevance and positive sales momentum. Dilly Dilly!

Brand: Bud Light
Client: AB InBev
Agency: Wieden+Kennedy New York