Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
Polar Promotion Doggy
Seafood Restaurant is the main approach to beer sale in Taiwan, and every beer brand utilizes hot ladies to promote in the restaurants to create sales. Taiwan Beer broke the tradition and unprecedentedly utilized polar sled doggy which represents low temperature and "Only 18 Days Taiwan Draft Beer is preserved at a low temperature 0-7℃ throughout the entire distribution and storage process" the most. The doggies delivered Only 18 Days Taiwan Draft Beer in the restaurants and interacted with customers, creating amazing outcome within current situation and consumer habits.
Brand: Taiwan Beer
Client: Taiwan Tobacco & Liquor Corporation
Agency: Uni-Smart Advertising
Probably the smoothest beer in the world
Total beer category in Hong Kong is flat and losing its fizz, international premium beer brand like Carlsberg is no exception. Through the launch of Carlsberg Smooth Draught, the brand aims at enhancing the overall brand image and stimulating the overall beer sales. Ride on an interesting insight of “Smooth Talker”, we created a multi-level campaign strategy to target different tiers of audience. With a series of witty and humorous contents created for mass communication, social and trade, we successfully made consumers fall in love again with Carlsberg, creating a breakout sales in overall brand.
Client: Carlsberg Hong Kong Limited
Agency: McCann Worldgroup Hong Kong