Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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The beer that cheers to Dads


Brand: Noroc
Client: Bergenbier S.A.
Agency: Leo Burnett Group/ Publicis One Romania
Language: Romanian

The right Czech beer

Amid slumping demand the company needed solution to mitigate risk of economic decline related to prohibition against PET bottles’ (over 1.5 liters) sales. Secondary, the company wanted to support decreasing traditional retail sales. The problems were solved by “Bochkarev” brand re-launch. Front side was occupied by the brand’s tag line with the beer profile instead of the brand’s logo which was shifted to the back burner. This solution overcame retail chains’ reluctance to put this brand on their shelves, and this new approach got consumers back.


Brand: Bochkarev
Client: Heineken Russia LLC
Agency: Sons and Partners
Language: English, Russian

Vip Brzalice

Vip Brzalice su donele zabavu, unele svežinu u svakodnevnicu i pozvale korisnike da se priključe kampanji. Čitanjem brzalica, koje su od davnina deo našeg jezika i kulture, asocirali smo na brzinu Vip Kućnog interneta, dok smo korišćenjem različitih dijalekata asocirali na rasprostranjenost Vip Kućnog interneta. Budući da ne morate biti ekspert da izgovorite brzalicu, veliki broj ljudi je prihvatio izazov. Preko društvenih mreža, ljudi su delili svoje snimke kako izgovaraju što naše, što svoje izmišljene brzalice. Sama forma brzalica jako je jednostavna i svako je imao priliku da se zabavi.


Brand: Vip Brzalice
Client: Vip Mobile
Agency: Leo Burnett Belgrade/Publicisone (Serbia)
Language: Serbian

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