Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.



You Need to See More Bax 2017

Brand: Tecate
Client: Cervecería Cuauhtémoc Moctezuma Heineken México
Agency: Nómades

The beer that cheers to Dads

Brand: Noroc
Client: Bergenbier S.A.
Agency: Leo Burnett Group/ Publicis One Romania

The right Czech beer

Amid slumping demand the company needed solution to mitigate risk of economic decline related to prohibition against PET bottles’ (over 1.5 liters) sales. Secondary, the company wanted to support decreasing traditional retail sales. The problems were solved by “Bochkarev” brand re-launch. Front side was occupied by the brand’s tag line with the beer profile instead of the brand’s logo which was shifted to the back burner. This solution overcame retail chains’ reluctance to put this brand on their shelves, and this new approach got consumers back.

Brand: Bochkarev
Client: Heineken Russia LLC
Agency: Sons and Partners

2019_do_2019_e-62-486_hero_1 Brugal Libertad de Ser
2019_rs_2019_e-230-812_hero_1 Zaječarsko pšenično Pšenično je Zaječarsko
2019_sg_2019_05_hero_1 Martell NCF The Curious Crew

Filter by:
+ Add More Filters

To browse winners in this category from previous years