Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
Back to School
The objective of Staples' '94 Back-To-School campaign was to reverse the previous year's sales decline and achieve a 10% comparable store sales gain. The advertising brought results that far exceeded the objective: a 37% comp store sales gain despite being significantly outspent by the competition.
Client: Staples, Inc.
Agency: Cliff Freeman & Partners