Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

FILTER BY:

PROGRAM

zSP presents New Styles z

The aim of the campaign was to gain leadership in the specialty category to stabilize sales of the entire Żywiec brand and not to succumb to downward trends in the beer category. The challenge was to create communication that would strongly deepen the trial of each Żywiec variant, with the consumer fearful of experimenting. We decided to tame the variants using brewers. As a result, Żywiec gained the No 1 position in craffs and ensuring its primacy in the most important dimension for Żywiec, i.e. "the best Polish beer".


Brand: zywiec
Client: Grupa zywiec
Agency: 2012
Language: Polish

Dziki Sad - flavors of the orchard

The aim of the campaign was to strengthen the position of the Dziki Sad brand in the flavoured beers category and to reduce the distance to the leader of the category. Thanks to the unique communication, based on the authenticity of the orchard, the orchard family and the craftsmanship of the facility manufacturing Dziki Sad, we have achieved spectacular image results, 297% sales dynamics, and our launch of the flavour variant - Dziki Sad Śliwka (plum) - has left a new variant of the category leader behind.


Brand: Dziki Sad
Client: Grupa zywiec
Agency: 2012
Language: Polish

Innovator for traditionalists

In period of market decline and reduction of produced volume on Amur brewery in Far East Region company develops new concept of Zhigulevskoe 1978. This project is developed to become game changer not only in category of generic Zhigulevskoe brand, but in entire regional beer industry. The key product feature, it is brewed in compliance with Soviet GOST by 1978. The product designed in modern way but with usage of genuine Zhigulevskoe curves/ Product becomes available in all popular pack types (PET , Bottle, Can) and received breathtaking communication Real Light.


Brand: Zhigulevskoe 1978
Client: Heineken Russia LLC
Agency: Sons and Partners
Language: English, Russian

2020_us_2020_e-4658-847_hero_1 Corona Extra Connecting Millennials with the Corona Beach on Gameday
2019_rs_2019_e-230-812_hero_1 Zaječarsko pšenično Pšenično je Zaječarsko
2019_sg_2019_05_hero_1 Martell NCF The Curious Crew
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years