Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
zSP presents New Styles z
The aim of the campaign was to gain leadership in the specialty category to stabilize sales of the entire Żywiec brand and not to succumb to downward trends in the beer category. The challenge was to create communication that would strongly deepen the trial of each Żywiec variant, with the consumer fearful of experimenting. We decided to tame the variants using brewers. As a result, Żywiec gained the No 1 position in craffs and ensuring its primacy in the most important dimension for Żywiec, i.e. "the best Polish beer".
Client: Grupa zywiec