Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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Nido Journey


Brand: Nido
Client: Nestlé
Agency: McCann Panamá

Atlas Golden Fest


Brand: Atlas Golden Light
Client: Distribuidora Comercial Group, S de RL
Agency: FCB CREA Panamá

zSP presents New Styles z

The aim of the campaign was to gain leadership in the specialty category to stabilize sales of the entire Żywiec brand and not to succumb to downward trends in the beer category. The challenge was to create communication that would strongly deepen the trial of each Żywiec variant, with the consumer fearful of experimenting. We decided to tame the variants using brewers. As a result, Żywiec gained the No 1 position in craffs and ensuring its primacy in the most important dimension for Żywiec, i.e. "the best Polish beer".


Brand: zywiec
Client: Grupa zywiec
Agency: 2012

2019_do_2019_e-62-486_hero_1 Brugal Libertad de Ser
2019_rs_2019_e-230-812_hero_1 Zaječarsko pšenično Pšenično je Zaječarsko
2019_sg_2019_05_hero_1 Martell NCF The Curious Crew
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