Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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Probably the smoothest beer in the world

Total beer category in Hong Kong is flat and losing its fizz, international premium beer brand like Carlsberg is no exception. Through the launch of Carlsberg Smooth Draught, the brand aims at enhancing the overall brand image and stimulating the overall beer sales. Ride on an interesting insight of “Smooth Talker”, we created a multi-level campaign strategy to target different tiers of audience. With a series of witty and humorous contents created for mass communication, social and trade, we successfully made consumers fall in love again with Carlsberg, creating a breakout sales in overall brand.


Brand: Carlsberg
Client: Carlsberg Hong Kong Limited
Agency: McCann Worldgroup Hong Kong

You Need to See More Bax 2017


Brand: Tecate
Client: Cervecería Cuauhtémoc Moctezuma Heineken México
Agency: Nómades

The beer that cheers to Dads


Brand: Noroc
Client: Bergenbier S.A.
Agency: Leo Burnett Group/ Publicis One Romania

2019_co_2019_e-142-322_hero_1 HENDRICK´S GIN La Hora Del Té Ahora Es Una (Té)Rapia Victoriana
2019_co_2019_e-552-088_hero_1 Cervezas La Plata No Crece En Los Árboles Pero Si En Los Buenos Negocios
2019_co_2019_e-572-634_hero_1 BUDWEISER "Damas Y Caballeros, El Rey Está Aquí".
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