Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
Probably the smoothest beer in the world
Total beer category in Hong Kong is flat and losing its fizz, international premium beer brand like Carlsberg is no exception. Through the launch of Carlsberg Smooth Draught, the brand aims at enhancing the overall brand image and stimulating the overall beer sales. Ride on an interesting insight of “Smooth Talker”, we created a multi-level campaign strategy to target different tiers of audience. With a series of witty and humorous contents created for mass communication, social and trade, we successfully made consumers fall in love again with Carlsberg, creating a breakout sales in overall brand.
Client: Carlsberg Hong Kong Limited
Agency: McCann Worldgroup Hong Kong