Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
It’s hard to get sleep-shopping UK tea buyers to switch their brand of brew, but that’s exactly what Yorkshire needed to do. Yorkshire Tea is a place ‘Where everything’s done proper’, so to prove this we hired a series of famously talented celebrities to perform menial tasks around the company’s headquarters. The campaign woke tea buyers up to Yorkshire’s superior quality and the brand overtook Tetley to become Britain’s second favourite cuppa.
Brand: Yorkshire Tea
Client: Yorkshire Tea
Agency: Lucky Generals