Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

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2018 SILVER

How we gained share by losing belly fat

Brand: Lipton
Client: Hindustan Unilever Limited
Agency: DDB Mudra Group

2018 BRONZE

LIFEWTR - More Inspired

LIFEWTR disrupted the premium bottled water category by launching as a purpose-driven brand. While established water brands compete on functional RTBs LIFEWTR served a higher need: inspiration through art. LIFEWTR turned its bottle as a canvas for art, bringing art into people’s lives from the Super Bowl to open galleries and social media. LIFEWTR built rapid awareness, became the #3 brand in retail, and passed year one sales goals in nine months. 65% of repeat purchasers connected with the brand’s purpose; activations generated 30,000+ participants and 4MM+ video views.

Brand: LIFEWTR
Client: PepsiCo
Agency: R/GA Chicago

2018 BRONZE

Yorkshire Tea

It’s hard to get sleep-shopping UK tea buyers to switch their brand of brew, but that’s exactly what Yorkshire needed to do. Yorkshire Tea is a place ‘Where everything’s done proper’, so to prove this we hired a series of famously talented celebrities to perform menial tasks around the company’s headquarters. The campaign woke tea buyers up to Yorkshire’s superior quality and the brand overtook Tetley to become Britain’s second favourite cuppa.

Brand: Yorkshire Tea
Client: Yorkshire Tea
Agency: Lucky Generals