Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
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PROGRAM
2019 SILVER
Coca Cola Food and Music Festival
The Coca-Cola Food and Music Festival is the biggest celebration of food and music in Pakistan which targets youth & families to come together in a safe environment. Coca-Cola brought people together by offering a perfect combination of festivity to our entertainment starved public. With over half a million visitors, It has proven to be the Largest/Most Entertaining and Successful Series of Branded Events across Pakistan. Creating a new trend of gathering consumers in large scale events, under International Health and Safety Standards, making the experience, one of its kind.
Brand:
Coca Cola
Client:
Coca Cola Pakistan
Agency:
Activation Partner
2019 SILVER
2019 BRONZE
Jamnica - U svakom trenutku
Suočavajući se sa sociodemografskim promjenama na tržištu, agresivnom konkurencijom, promjenama u životnom stilu te strukturi retaila i vlastitog portfelja, prepoznali smo potrebu za repozicioniranjem Jamnice od pića koje olakšava probavu prema piću za razne životne situacije. Pritom smo, brinući o budućnosti, fokus stavili na mlađu ciljnu skupinu koju smo adresirali kreativnim rješenjima i prilagođenim media mixom. Kampanja je premašila postavljene ciljeve u domenama brend indikatora, penetacije kategorije, zamijećenosti i sviđanja te je povećala volumene u taktički važnom formatu 1L PET, kao i ukupne u peirodu za vrijeme i nakon kampanje.
Brand:
Jamnica
Client:
Jamnica d.d.
Agency:
ZOO agencija
FINALISTS
Country Time
Country Time Legal-Ade
7UP
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