Effie Worldwide

Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

FILTER BY:

PROGRAM

2017_na_2017_e-1592-683_hero_1
Video

Mountain Dew: It All Starts With a Kick

With Netflix so good and video games so entertaining, the pull of the couch has never been greater. Enter Mountain Dew Kickstart, a new drink combining DEW, juice, and caffeine. It gives young guys just the kick they need to get off the couch and have some fun. We promoted this pre-partying drink throughout 2015. And in the process, we helped it exceed every objective - even against the backdrop of a declining soft drink category.

  • Brand: Mountain Dew Kickstart
  • Client: PepsiCo
  • Agency: BBDO New York
2016_na_2016_441110_hero_1
Video

Big Problem, Lil Solution

Diet Dr Pepper faced a big problem. Diet sodas were intended to be the better alternative. Instead their artificial sweeteners left consumers with a bad taste. Sales reached historic lows. So rather than continue to compare ourselves to regular soda, we ventured outside the category to take on another industry. We needed some big help to make this leap. And we found that in the form of a little man in leather pants and a metallic jacket, who halved sales declines and gave Dr Pepper its highest campaign ROI ever.

  • Brand: Diet Dr Pepper
  • Client: Dr Pepper Snapple Group
  • Agency: Deutsch LA
2016_na_2016_440491_hero_1
Video

Mtn Dew Kickstart Comes Alive

With Netflix so good and video games so entertaining, the pull of the couch has never been greater. Enter Mountain Dew Kickstart, a new drink combining DEW, juice, and caffeine. It gives young guys just the kick they need to get off the couch and have some fun. We promoted this pre-partying drink during the pre-game festivities of the countrys biggest sporting event. And in the process, we helped it exceed every objective- even against the backdrop of a declining soft drink category.

  • Brand: Mountain Dew Kickstart
  • Client: PepsiCo
  • Agency: BBDO New York
2017_na_2017_e-2177-326_hero_1 Diet Dr Pepper Lil' Man, Big Rewards
2017_na_2017_e-1461-435_hero_1 Tim Hortons Single Serve
2016_na_2016_437998_hero_1 Tim Hortons Dark Roast Tim Hortons Dark Roast
KEYWORD
ADVANCED SEARCH ▼

Questions?

To browse winners in this category from previous years