Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.



McCafé Flash Stories

Brand: McDonald's
Client: McDonald's
Agency: TBWA Paris


In 2018 Lipton Ice Tea, leader of category, had to return growth tendency to category, increase sales within a changed competitive landscape. Following the trend of interest to the country and culture, the brand launched flavors developed for Russia: ’sea-buckthorn’ and ‘blueberry’. The campaign started with a song performed by rapper Feduk, rolled out further at events with bloggers, ‘Afisha Picnic’ festival, digital-media special projects about re-discovering Russia. The effective launch returned growth to category (+18% already in 1st half-year), over-achieved the sales plan and increased BrandLove indicator +3pp.

Brand: Lipton Ice Tea
Client: PepsiCo holdings LLC
Agency: ORANGE
Language: English, Russian

Inna Music Cans Album

Brand: Coca-Cola Zero Sugar
Client: The Coca-Cola Company
Agency: McCann Worldgroup Romania
Language: Romanian

2020_us_2020_e-5129-307_hero_1 Dunkin' Sipping is Believing
2020_us_2020_e-5454-766_hero_1 Essentia Water It Might As Well be You
2019_us_2019_e-4071-107_hero_1 Country Time Country Time Legal-Ade

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