Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
DrWitt. Healthy everyday
Main challenge was to contain the drop of sales following the brand acquisition and restore its media presence after 11y. of advertising hiatus. Accompanying reason to roll out the campaign was significant change of package - glass bottle was replaced by plastic. Main campaign goal was to create distinctive brand positioning helping to justify the price and authenticate product health benefits. To achieve it, creative assets were build on a scheme typical for health supplements/OTC drugs advertising.This way we also effectively associated the brand with very popular ''healthy lifestyle'' trend.
Client: Grupa Maspex
Agency: Heads Advertising