Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
Nectar - Već 20 godina nije svejedno!
Izazovno je kreirati korporativnu kampanju, i to za jubilej, a izbeći stereotipne forme. Slogan kompanije Nectar -- "Nije svejedno" -- nas je inspirisao da razmišljamo izvan standardnih okvira. Kako ukazuje na važnost izbora, podstakao nas je da iskoristimo priliku i vežemo našu kampanju za u tom trenutku aktuelne političke izbore. U parodičnoj formi, preneli smo vrednosti kompanije Nectar u društveni etar, kreirajući izuzetno upečatljivu i uspešnu kampanju, koja je unapredila spontanu i poznatost sa podsećanjem hero brenda za 9.6% i 6,5%, povećavši i njegov prosečni godišnji volumenski udeo za 3,9%.
Brand: Nectar - Već 20 godina nije svejedno!
Client: Nectar D.O.O.
Agency: Ovation BBDO
A Confrontation of Worlds
Pepsi stopped chasing traditional family values and declared that they were the choice of a new generation. As of August 2015, the situation was as follows: Coca-Cola (49.7%) vs. Pepsi (42.8%). Pepsi took that as a challenge. They wanted to become the first market in the region where Pepsi Cola overtook Coca Cola. We are well aware that, in Ukraine, the traditionalists are in the majority. So we had to change their behavior, forcing them to make a choice in favor of Pepsi in everyday life, during the season and on holidays. We needed to take the cola market and shake it. That way, bubbles would pour out of the nose of our competitors when they looked at the reports. We had to catch up and overtake a competitor, which meant to grow at least by 10% (average values). Pepsi decided to inspire people to live how they want, without regard for what's acceptable and while ignoring haters and traditions. We constantly reminded how important each moment of life was: if you live it, you'll be satisfied, and won't worry about what others think of you. Pepsi aimed to grow at least 10% (average values); it grew by 13.3%! According to the results of 2018: Pepsi - 48.7%, Cola Cola - 46.7% (Volumes YTD'18, January-September). The highest result was in August 2018, Pepsi's share grew by 17.5%: Pepsi - 50.3%, Coca Cola - 44.9%. Thus, Pepsi became a market leader in Ukraine and the very first market in the EER region, in which Pepsi was able to beat Coca Cola.
Brand: Pepsi Cola
Agency: BBDO Ukraine
DrWitt. Healthy everyday
Main challenge was to contain the drop of sales following the brand acquisition and restore its media presence after 11y. of advertising hiatus. Accompanying reason to roll out the campaign was significant change of package - glass bottle was replaced by plastic. Main campaign goal was to create distinctive brand positioning helping to justify the price and authenticate product health benefits. To achieve it, creative assets were build on a scheme typical for health supplements/OTC drugs advertising.This way we also effectively associated the brand with very popular ''healthy lifestyle'' trend.
Client: Grupa Maspex
Agency: Heads Advertising