Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

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Idénticos

El desafío de esta campaña fue encontrar una idea y recurso igual de efectivos que las campañas del Exprimidor y, al mismo tiempo, ante un contexto de mercado complejo, cumplir con los nuevos objetivos planteados: 1) aumentar 1 pts el Market Share y, 2) crecer un 5% en Ventas. De esta forma, la estrategia fue seguir siendo consistentes con el posicionamiento de el verdadero sabor a frutas, pero esta vez, con un mensaje mas honesto: los Jugos BC no son fruta sino la mejor versión de la fruta porque se inspiran en ella para lograr los mejores sabores. Así nació la campaña Idénticos y, gracias a ella, se logró aumentar 1,3 pts el Market Share y crecer en un 10% en Ventas. 


Brand: BC La Campagnola
Client: Arcor
Agency: Kepel & Mata
Language: Spanish

Faces of the City

China has over 240 cities, each with their own distinct cultures and dialects. How could Coca- Cola be relevant in all of them? By celebrating what makes all China’s cities special: the people. With a strong cultural insight and packaging design idea, Coca- Cola Faces of the City more than doubled sales for the Coca- Cola sleek can format.


Brand: Coca-Cola
Client: Coca Cola China
Agency: McCann
Language: Chinese

MengNiu ----Nest compass

During the 2018 Spring Festival,Mengniu Pure Milk developed a virtual compass, named "Nest Compass". Neither pointing north nor south, it always pointed home. Using the Compass, consumers could see the distance away from home, and could also exchange the “distance” to corresponding purchase discount. This campaign successfully solved the major problems that Mengniu Pure Milk’s lack of the role in the festival market, and overstock product in the off-season market.


Brand: MengNiu Milk
Client: Mengniu
Agency: Hylink
Language: Chinese

2020_us_2020_e-5129-307_hero_1 Dunkin' Sipping is Believing
2020_us_2020_e-5454-766_hero_1 Essentia Water It Might As Well be You
2019_us_2019_e-4071-107_hero_1 Country Time Country Time Legal-Ade
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