Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

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Ocean Spray Cranberry Juice Drinks

Create advertising for Ocean Spray Blended Cranberry Juice Drinks that will increase overall awareness and help reverse negative sales trends.


Brand: Ocean Spray Blended Cranberry Juice Drinks
Client: Ocean Spray Cranberries, Inc.
Agency: North Castle Partners Advertising Inc.

Chant

To introduce Columbian Supreme, Maxwell House's first entry into the premium priced ground coffee market. Consumers needed to be convinced that Columbian Supreme is a highly quality, great tasting 100% Columbian coffee from Maxwell House. "Chant" uses the images, beauty and majesty of Columbia to reinforce and celebrate the Columbian taste credentials of the coffee.


Brand: Maxwell House Columbia Supreme
Client: General Foods Corp.
Agency: D'Arcy Masius Benton & Bowles, Inc.

Diet Pepsi

Diet Pepsi's 1989 advertising objectives were to: 1) narrow a market share disadvantage vs. Diet Coke; 2) increase volume while absorbing higher pricing; 3) increase consumer preference for Diet Pepsi (vs. Diet Coke); 4) improve brand imagery relative to Diet Coke; 5) increase brand and advertising awareness.


Brand: Diet Pepsi
Client: Pepsi-Cola Company
Agency: BBDO New York

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