Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.



Ocean Spray Cranberry Juice Drinks

Create advertising for Ocean Spray Blended Cranberry Juice Drinks that will increase overall awareness and help reverse negative sales trends.

Brand: Ocean Spray Blended Cranberry Juice Drinks
Client: Ocean Spray Cranberries, Inc.
Agency: North Castle Partners Advertising Inc.


To introduce Columbian Supreme, Maxwell House's first entry into the premium priced ground coffee market. Consumers needed to be convinced that Columbian Supreme is a highly quality, great tasting 100% Columbian coffee from Maxwell House. "Chant" uses the images, beauty and majesty of Columbia to reinforce and celebrate the Columbian taste credentials of the coffee.

Brand: Maxwell House Columbia Supreme
Client: General Foods Corp.
Agency: D'Arcy Masius Benton & Bowles, Inc.

Diet Pepsi

Diet Pepsi's 1989 advertising objectives were to: 1) narrow a market share disadvantage vs. Diet Coke; 2) increase volume while absorbing higher pricing; 3) increase consumer preference for Diet Pepsi (vs. Diet Coke); 4) improve brand imagery relative to Diet Coke; 5) increase brand and advertising awareness.

Brand: Diet Pepsi
Client: Pepsi-Cola Company
Agency: BBDO New York

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