Effie Worldwide

Culture & The Arts

Plays, museums, music organizations, concert series, cultural festivals, theater festivals.




Van Gogh BnB

The "Van Gogh's Bedrooms" exhibition generated the highest attendance at the museum in 15 years. "Van Gogh BnB" delivered a first-of-its kind brand experience -- building a replica of the artists 1888 "Bedroom" painting, and through Airbnb, inviting people to book a night inside. "Van Gogh BnB" generated over $8.6MM in earned media, amplifying paid media reach by 5,224% -- scaling it globally. A record 4,872 patrons visited the museum daily in the first six weeks -- beating daily goals of 2,930 by 66%.Most importantly, local Chicago museum attendance was up 161% vs. YA (2015). 

  • Brand: Art Institute of Chicago
  • Client: Art Institute of Chicago
  • Agency: Leo Burnett/Arc

MPM: Big Is Here

The Milwaukee Public Museum's situation was dire. For years, they'd been struggling with declining attendance, huge financial losses and a perception of being old and boring. To make matters worse, they were launching a new exhibit on one of the oldest, most played-out subjects possible dinosaur fossils. But by treating the exhibit launch as more Hollywood than museum, dinosaurs were literally brought to life on the streets of Milwaukee. #BigIsHere captured an entire city's curiosity and resulted in the most successful traveling exhibit in a decade.

  • Brand: Milwaukee Public Museum
  • Client: Milwaukee Public Museum
  • Agency: Cramer-Krasselt

The Next Generation

This is the story about how an insight into typography helped a 65-year-old organization earn the enthusiasm of increasingly indifferent twenty-somethings.

  • Brand: Type Directors Club (TDC)
  • Client: Type Directors Club
  • Agency: Collins
2018_na_2018_e-2832-015_hero_1 The Recording Academy/GRAMMYs Believe in Music
2017_na_2017_e-1535-798_hero_1 The Dalí Museum Dreams of Dalí
2015_na_2015_8995_hero_1 Whitney Museum of American Art Jeff Koons: A Retrospective as Audacious as His Art


To browse winners in this category from previous years