Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

FILTER BY:

PROGRAM

Broker Mobile Office for Real Estate

Broker Mobile Office for Real Estate is an innovational approach in sales created for real estate developers and brokers. It combines applications of residential developments, illustrative materials, consumer surveys and analytical tools to estimate brokers’ activity. With help of this platform broker and customer select the lot (flat or residence) and proceed the reservation during one meeting.


Brand: MR Group
Client: MR Group
Agency: Alite

Samsung Galaxy Note9 launch

To support a launch of a new flagship of the Samsung Galaxy Note9 and to increase Samsung’s market share in the premium segment, 3 influencers were selected, each of them was relevant to the millennial mentality: journalist Leonid Parfenov, designer Vika Gazinskaya and entrepreneur Alexey Gisak. Videos of influencers were done in the native storytelling format, clearly showed how the smartphone responds to TA insight - “I don’t like it when something slows me down on the road to success.” 2 types of CRM/CDM/DMP of the segmentation model were applied to increase the effectiveness of advertising communication


Brand: Samsung
Client: Samsung Electronics
Agency: Cheil Russia

The Philips Speedpro Max lets influencers get dirty and have some fun

Every Singaporean has complained about shrinking HDBs. Due to this, Philips developed a new product - faster and stronger than Dyson. But we needed people to believe it. As you move into adulthood and parenthood, you spend most of your life cleaning up after others and it isn't fun. So we created the most fun cleaning ad you’ll ever watch, to showcase that with Philips, cleaning up is so quick and easy, it could be fun. One social post achieved our total KPIs, and the product was sold out within three days.


Brand: Philips
Client: Philips
Agency: Iris Singapore

2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
2019_ru_2019_2204_hero_1 Beko Eat like a Pro
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years