TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
Social Distancing Sweater
COVID-19 had forced us to be apart. But by the 2020 holiday season, we were really having trouble staying apart. As the consumer electronics brand that stands for effortless protection and safety, SimpliSafe saw an opportunity to help. The SimpliSafe Social Distancing Sweater was the world’s first holiday sweater designed to help families be together, but at a safe distance. We earned 2.9B media impressions, worth $27M in ad equivalency, broadened SimpliSafe’s reach, and drove conversion nearly 6X above the performance marketing benchmark.
Brand: SimpliSafe Home Security
Agency: MullenLowe U.S.
Changing the Game
To bring Microsoft’s mission to life, increase brand love, and demonstrate Microsoft as leader in innovation, we highlighted an unlikely product: the XBOX Adaptive Controller, a device created for disabled gamers, to tell the story about why leveling the playing field mattered for everyone. We took to the biggest stage, the Super Bowl, to show the world: when everyone can play, we all win. We saw 1B impressions, 35M in earned media, 879% increase in #GamingForEveryone, and 76% agreeing that Microsoft was a brand they loved.
Agency: McCann New York
Waking the sleepwalkers of the laptop world.
In advertising we serve different brands and battle different competitors, but we share a set of common, formidable enemies: habit, inertia and the blinding comfort of yesterday’s thinking. This story is about challenging a complacent category head on, and the power of creativity to shatter the consumer autopilot, to disrupt decades of blind loyalty and to inspire an epiphany about a brand overlooked in the aisle for years: Chromebook. In a category that stagnated for years, the competitive campaign and ignited sales growth for Chromebook while category sales declined.
Agency: Arts & Letters Creative Co