Audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, drones, external or integrated VR/AR devices, laptops, tablets, sound systems, etc.
Apple iPhone 6 'World Gallery'
September 2014 Apple launched iPhone 6, a new form factor, with a stunning success. Post launch we wanted something iPhone could own to continue its momentum. iPhone 6s camera had become its most loved feature, but the category convention was to talk about cameras in megapixels. We disrupted the category by focusing on the result; the incredible photos and videos being captured with the device. By doing so World Gallery', the world's largest mobile photography gallery, celebrated iPhoneographers around the globe, while raising the bar and changing the category conversation.
- Brand: Apple
- Client: Apple Inc.
- Agency: TBWA\Media Arts Lab
The Curve changes everything: How Samsung put TVs into the Golden age of TV
Samsung had been the top-selling TV brand since 2006, yet trailed Sony in brand preference. Our challenge was win over TV buyers with the launch of the worlds first Curved UHD TV. We used what people love about TV-- the content-- to introduce people to the revolution in TV that would make content more immersive: Samsungs Curved UHD TV. This resulted in Samsung becoming the most preferred brand in television for the first time ever.
- Brand: Samsung Electronics America
- Client: Samsung Electronics America
- Agency: 72andSunny
The Launch of PS4
Every six or seven years there is a decisive moment for gaming manufacturers. The eyes of the world turn to them as they martial every ounce of resource to launch a new console. This is the story of the Great Console War of 2013 and how a new platform idea, "Greatness Awaits" drove gamers to favor us, reinvigorated brand awareness and momentum, and solidified an epic comeback vs. the competition, with the fastest selling console launch in history, selling 1M consoles in 24 hours.
- Brand: PlayStation
- Client: PlayStation
- Agency: BBH New York