Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

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Catalyst of Fun

With the future of Kodak in the hands of today's youth, the "Catalyst of Fun" effort was designed to change the image and perceptions of the Kodak brand for Tweens. By identifying a unique and differentiating strategy that redefined the role of the camera for this target, the campaign successfully shifted the image of Kodak in Tweens' minds from "my parents' brand" to "my brand," and increased their brand preference nearly 20% in just 6 months.


Brand: Kodak Max
Client: Eastman Kodak Company
Agency: Saatchi & Saatchi

Now Available

In a category where everybody talked "power," a whole new approach was needed to launch Energizer e2, a completely new super-premium battery. The advertising captures the power of the human spirit, now available in a battery. The campaign helped propel Energizer e2 to a significant share position after just weeks on air, far surpassing goals.


Brand: Energizer e2
Client: Energizer
Agency: DDB Chicago

Battery Gobblers

Everybody knows today's electronic devices "eat" a lot of batteries. Rayovac Maximum is uniquely positioned to fend off these power- hungry beasts with its Combination of "Maximum Power, Maximum Value." This campaign, featuring Michael Jordan and Rayovac versus the "battery gobblers," successfully met all Objectives in improving brand awareness, market share and brand perceptions.


Brand: Rayovac Maximum
Client: Rayovac Corporation
Agency: Young & Rubicam Chicago

2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
2019_ru_2019_2204_hero_1 Beko Eat like a Pro
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