Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

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A Place Called Sony

The Sony Wega "A Place Called Sony" campaign reasserted Sony's leadership position in the premium color television category by establishing strong Brand Value that elevates Wega above the commoditized category and justifies its premium price with consumers. The campaign built an emotional bond between Wega and the Gen E target, those with an extra entertainment chromosome. It honored the strong connection they have with home entertainment and leveraged Wega's state-of-the-art technology in a way that was emotionally relevant. "A Place Called Sony" presented Sony Wega not only as a quality television, but as a portal to a Zone for Extraordinary Entertainment Experiences -- a means to escape...to "A Place Called Sony."


Brand: Sony Wega
Client: Sony Electronics Inc.
Agency: Young & Rubicam New York
Language: English

Catalyst of Fun

With the future of Kodak in the hands of today's youth, the "Catalyst of Fun" effort was designed to change the image and perceptions of the Kodak brand for Tweens. By identifying a unique and differentiating strategy that redefined the role of the camera for this target, the campaign successfully shifted the image of Kodak in Tweens' minds from "my parents' brand" to "my brand," and increased their brand preference nearly 20% in just 6 months.


Brand: Kodak Max
Client: Eastman Kodak Company
Agency: Saatchi & Saatchi
Language: English

Now Available

In a category where everybody talked "power," a whole new approach was needed to launch Energizer e2, a completely new super-premium battery. The advertising captures the power of the human spirit, now available in a battery. The campaign helped propel Energizer e2 to a significant share position after just weeks on air, far surpassing goals.


Brand: Energizer e2
Client: Energizer
Agency: DDB Chicago
Language: English

2020_us_2020_e-4748-670_hero_1 Panasonic TOUGHBOOK True To Your Work
2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
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