TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
After five years of record growth, aftermarket car electronics sales have fallen due to: flat CD headunit sales, premium-quality stereo offerings from auto manufactures, and a dwindling core audience (18-24 males) population. In response to these changes, many competitors are abandoning the core audience by broadening their message in hopes of re-gaining lost revenues Pioneer, aware that the core audience still accounts for the lion's share of after market car audio sales, set their sites on "owning" the 18-24 YO male target. The "Shock Waves" Campaign helped Pioneer to meet this objective, and capture leadership positions in the two key CD headunit and speaker product categories.
Client: Pioneer Electronics USA, Inc.
Agency: BBDO Los Angeles
Out With The Old Cam. In With The Sharp Viewcam
The Sharp Viewcam has expanded its role of being the most successfull product introductions in the consumer electronics category. The "Out With The Cam In With The Sharp Viewcam" advertising campaign was a part of a synergie marketing communications program that led the Sharp Viewcam to incredible sales and donimance in ths LCD viewscreen camcorder market.
Brand: Sharp Viewcam
Client: Sharp Electronics Corporation
Agency: Griffin Bacal Inc.
The Puttermans are a plastic family who run on Duracell batteries, and were created to build on the likeability of Duracell's long running "Toys" campaign, as well as to act as brand spokespeople who personify Duracell brand values, The Puttermans goals were to protect Duracell's leadership in the marketplace and to curb the threat posed by their competitor's hard-hitting, memorable advertising campaign: the Energizer Bunny.
Client: Duracell USA
Agency: Ogilvy & Mather Worldwide