Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

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Apple iPhone 6 'World Gallery'

September 2014 Apple launched iPhone 6, a new form factor, with a stunning success. Post launch we wanted something iPhone could own to continue its momentum. iPhone 6s camera had become its most loved feature, but the category convention was to talk about cameras in megapixels. We disrupted the category by focusing on the result; the incredible photos and videos being captured with the device. By doing so World Gallery', the world's largest mobile photography gallery, celebrated iPhoneographers around the globe, while raising the bar and changing the category conversation.


Brand: Apple
Client: Apple Inc.
Agency: TBWA\Media Arts Lab

Tablet for TV Drama Tracker


Brand: ASUS ZenPad
Client: ASUSTeK Computer Inc.
Agency: Dentsu One

Mi Max-Super Long Webcast


Brand: MI Max
Client: MI
Agency: MI

2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
2018_na_2018_e-2863-189_hero_1 JBL Waterproof Portables
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