Fitness & Wellness
Unregulated products/services focused on consumer health and/or promoting a healthy lifestyle.
Bringing it Home at the Winter Olympics
After years of operating as a category of one, now Peloton needed to build a brand. We saw the perfect opportunity in the Winter Olympics. But how would Peloton compete in a cultural moment dominated by mega-athletes? It wouldn’t. Instead, Peloton turned to its community of riders to tell a story celebrating a different kind of achievement. The audience-inspired campaign had an immediate impact, increasing both awareness and affinity, and generating to a 77% lift in new leads.
Let's Move On
This is a story about a brand doing the unimaginable; positioning itself as unimportant in the lives of its consumers. By breaking marketing and category conventions, our campaign shot the brand from third place to outright leader in less than two years.
Brand: U by Kotex
Client: Kimberly Clark Australia
Agency: Ogilvy Australia