Fitness & Wellness

Unregulated products/services focused on consumer health and/or promoting a healthy lifestyle. 

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Brand: AB yogurt drink
Client: Uni-President
Agency: 10percent activation

Fit For All

Throughout 2015 and into 2016, Fitbit encountered a slew of competitors trying to steal share from the wearable juggernaut. Garmin and Under Armour attacked our fitness credentials; Movado and Fossil attacked our watch credentials and Samsung and Apple came in guns blazing with huge marketing spends. Our goal was simple yet significant: maintain our position as the market leader in wearable fitness. In the face of all this competition, we not only increase our leadership position by 7%, doubled customer consideration and actually grew our market share domestically and abroad.


Brand: Fitbit
Client: Fitbit
Agency: ARGONAUT

YOYIC global foodie festival


Brand: YOYIC
Client: Mengniu
Agency: Hylink

2016_mx_2016_1108_hero_1 Vicky Form From Fantasy to Reality #MejorBŽsame
2016_mx_2016_1034_hero_1 Ensure Advance Keep Doing It
2016_mx_2016_1105_hero_1 Nestle United for healthier kids
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