Fitness & Wellness
Products & services aimed at the fitness and wellness lifestyle.
Fit For All
Throughout 2015 and into 2016, Fitbit encountered a slew of competitors trying to steal share from the wearable juggernaut. Garmin and Under Armour attacked our fitness credentials; Movado and Fossil attacked our watch credentials and Samsung and Apple came in guns blazing with huge marketing spends. Our goal was simple yet significant: maintain our position as the market leader in wearable fitness. In the face of all this competition, we not only increase our leadership position by 7%, doubled customer consideration and actually grew our market share domestically and abroad.
- Brand: Fitbit
- Client: Fitbit
- Agency: ARGONAUT
If It's Not Game Time, It's Recover Time
This is the story of how Gatorade proved that it could be as successful off the field as it is on. By flipping the script on its own 50-year advertising playbook, Gatorade found a unique way to communicate its protein portfolio that clearly distinguished it from its sports drink legacy. Encouraging teen athletes to recover just as hard as they train, we far surpassed the client's campaign objectives for awareness, trial and sales. And for the first time ever, a Gatorade athlete was featured sleeping in an ad.
- Brand: Gatorade
- Client: PepsiCo
- Agency: TBWA\Chiat\Day Los Angeles
BelVita is a breakfast biscuit that provides nutritious sustained energy all morning long. We needed to introduce more people to the brand and make them feel that it was specially designed for their mornings. We defied the conventions of the breakfast category by creating the #MorningWin campaign that celebrated peoples morning achievements and positioned belVita as the brand that can help them do whatever it is they do in the morning. It earned over 748M media impressions, increased awareness +7% and boosted sales 92.3% vs. a year ago.
- Brand: belVita
- Client: Mondelez International
- Agency: Droga5