Fitness & Wellness

Unregulated products/services focused on consumer health and/or promoting a healthy lifestyle. 



Bringing it Home at the Winter Olympics

After years of operating as a category of one, now Peloton needed to build a brand. We saw the perfect opportunity in the Winter Olympics. But how would Peloton compete in a cultural moment dominated by mega-athletes? It wouldn’t. Instead, Peloton turned to its community of riders to tell a story celebrating a different kind of achievement. The audience-inspired campaign had an immediate impact, increasing both awareness and affinity, and generating to a 77% lift in new leads.

Brand: Peloton
Client: Peloton
Agency: Mekanism
Language: English

Let's Move On

This is a story about a brand doing the unimaginable; positioning itself as unimportant in the lives of its consumers. By breaking marketing and category conventions, our campaign shot the brand from third place to outright leader in less than two years.

Brand: U by Kotex
Client: Kimberly Clark Australia
Agency: Ogilvy Australia
Language: English

What men DON'T discuss

Viardo Forte, a food supplement designed to strengthen male health, has been popular with consumers since 2006. But in 2016 its sales declined and Viardo ended up in sixth place according to brand awareness. We had to ensure sales growth and a place in the top three of the category. An anonymous online survey helped us realize that it was best to target married couples. As it turned out, 37% of men stop having sex after 40. They invent excuses in bed but in the end, its their wives who are affected. We tried to stand out from our competitors and showed a different kind of consuming situation - a married couples sex life instead of some casual sex. By the end we saw sales rise by 20% and Viardo Forte secured a third place in its category.

Brand: Viardo Forte
Client: DIOD Factory JSC
Agency: Deltaplan
Language: English, Russian

2020_us_2020_e-4775-360_hero_1 Peloton Get What You Give
2019_au_2019_045_hero_1 Blackmores How Blackmores enjoyed personal best results by getting Australians in the mood to move.
2019_au_2019_046_hero_1 Sukin Nothing but special

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