Fitness & Wellness
Unregulated products/services focused on consumer health and/or promoting a healthy lifestyle.
Fit For All
Throughout 2015 and into 2016, Fitbit encountered a slew of competitors trying to steal share from the wearable juggernaut. Garmin and Under Armour attacked our fitness credentials; Movado and Fossil attacked our watch credentials and Samsung and Apple came in guns blazing with huge marketing spends. Our goal was simple yet significant: maintain our position as the market leader in wearable fitness. In the face of all this competition, we not only increase our leadership position by 7%, doubled customer consideration and actually grew our market share domestically and abroad.
If It's Not Game Time, It's Recover Time
This is the story of how Gatorade proved that it could be as successful off the field as it is on. By flipping the script on its own 50-year advertising playbook, Gatorade found a unique way to communicate its protein portfolio that clearly distinguished it from its sports drink legacy. Encouraging teen athletes to recover just as hard as they train, we far surpassed the client's campaign objectives for awareness, trial and sales. And for the first time ever, a Gatorade athlete was featured sleeping in an ad.
Agency: TBWA\Chiat\Day Los Angeles