Fitness & Wellness
Unregulated products/services focused on consumer health and/or promoting a healthy lifestyle.
EAS Unstoppable Tour
With mass-market giants far outspending EAS, most consumers were buying less expensive sports nutrition alternatives. But unlike most consumers, our target regarded perseverance and discipline as paramount and felt rewards outweighed sacrifice. The Unstoppable Tour showed how EAS can fuel these athletes' journeys: Spending less than $1 million, we filmed a retired Navy lieutenant commander completing 30 sports in 30 different cities over 30 consecutive days and posted the films on a Facebook app. Unaided awareness grew over 100%, episode views exceeded 250,000, and EAS's Facebook fan base exploded.
Brand: EAS Sports Nutrition (EAS)
Client: Abbott Laboratories