Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.



Play Unified

In Belgium and the Netherlands, thousands of athletes with intellectual disabilities long to join in and take their place on the playing field. But the sports clubs didn’t want to play ball. How can we convince clubs to give them a place, without huge resources, great reach or enthusiasm at the clubs?

Brand: Special Olympics
Client: Special Olympics Belgium
Agency: LDV United

Time to Grow. Time to Speak

How to grow if you're a leader of a stagnating category? How to grow during FIFA World cup if you're neither its sponsor, nor linked with football?   We knew Russians would do literally anything for their foreign guests. Even if it requires speaking English. Orbit launched “Time to speak” campaign and inspired Russians to speak English “from ze haart”. It was Time to Shine for the country! The results exceeded expectations: Orbit sales +16,5%/+16,8% (value/volume); category sales +5,7%/+17,3% (value/volume).

Brand: Orbit
Client: Mars LLC
Agency: BBDO Moscow

Take a Seat, Take a Stand

The WNBA had a stagnating fan base and needed to recruit the next generation of fans. Millions were taking to the streets to demand women’s equality, but we needed them to show up for one of the movement’s pioneers. The solution? Turn attending a WNBA game into an act of advocacy. Take a Seat, Take a Stand brought the women’s movement into the arena, where every ticket supported organizations that empower women and girls, giving the WNBA a voice in the movement, and engaging a totally new generation of fans.

Brand: WNBA
Client: WNBA
Agency: Edelman

2019_do_2019_e-116-707_hero_1 UNICEF La peor novela
2019_do_2019_e-66-382_hero_1 Caribbean Cinemas Que León, Ruge
2019_ru_2019_1969_hero_1 Disney. Микки Маус Mickey Mouse 90 th

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