Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

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Her Story is Our Story: The Laws of Gilead

The Handmaid’s Tale had a confronting and timely storyline, and Hulu needed to leverage topics, touch points, and influential voices that would prompt discussion with the target audience while ensuring sensitivity as a brand. Not only did we need the right message, we needed to deliver it with empathy and authenticity. By leading with true female perspectives and emotive touch points, Hulu’s The Handmaid’s Tale not only became the most discussed new streaming original during the campaign, but also achieved their highest daily subscription increase by an original content premiere.

  • Brand: Hulu
  • Client: Hulu
  • Agency: Universal McCann LA
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Up Your Game

After a tectonic shift in the sports media landscape, Bleacher Report was presented with an opportunity: capitalize on a young sports fan that exhibited new behaviors and attitudes not catered to by the large TV networks that dominate the category. We set out to understand this new sports fan, and connect Bleacher Report’s offerings with their new behaviors. The resulting campaign articulated a clear understanding of this new fan and the complex relationship between sports and culture, landing Bleacher Report a unique space in the sports media world.

  • Brand: Bleacher Report
  • Client: Bleacher Report
  • Agency: Johannes Leonardo
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War of Wits

Video games are meant to be fun to play, but Xbox was launching a real-time strategy game in a genre many gamers felt was boring. By showing how even the most mundane situations can contain a thrilling war of wits we were able to shift perceptions and drive consideration for Xbox’s Halo Wars 2.

  • Brand: Halo Wars 2
  • Client: Microsoft
  • Agency: 215 McCann
2018_sg_2018_21_hero_1 Alliance Francaise Singapore Pitching French Films To Hollywood
2018_na_2018_e-3257-656_hero_1 National Geographic "Genius" Launch Idea
2017_cn_2017_e171-cs-101660830_hero_1 Baidu AI COMPOSER——Baidu's AI creates original music by looking at pictures
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