Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
In Belgium and the Netherlands, thousands of athletes with intellectual disabilities long to join in and take their place on the playing field. But the sports clubs didn’t want to play ball. How can we convince clubs to give them a place, without huge resources, great reach or enthusiasm at the clubs?
Brand: Special Olympics
Client: Special Olympics Belgium
Agency: LDV United
Time to Grow. Time to Speak
How to grow if you're a leader of a stagnating category? How to grow during FIFA World cup if you're neither its sponsor, nor linked with football? We knew Russians would do literally anything for their foreign guests. Even if it requires speaking English. Orbit launched “Time to speak” campaign and inspired Russians to speak English “from ze haart”. It was Time to Shine for the country! The results exceeded expectations: Orbit sales +16,5%/+16,8% (value/volume); category sales +5,7%/+17,3% (value/volume).
Client: Mars LLC
Agency: BBDO Moscow
Language: English, Russian