Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
Her Story is Our Story: The Laws of Gilead
The Handmaid’s Tale had a confronting and timely storyline, and Hulu needed to leverage topics, touch points, and influential voices that would prompt discussion with the target audience while ensuring sensitivity as a brand. Not only did we need the right message, we needed to deliver it with empathy and authenticity. By leading with true female perspectives and emotive touch points, Hulu’s The Handmaid’s Tale not only became the most discussed new streaming original during the campaign, but also achieved their highest daily subscription increase by an original content premiere.
Agency: Universal McCann LA
Up Your Game
After a tectonic shift in the sports media landscape, Bleacher Report was presented with an opportunity: capitalize on a young sports fan that exhibited new behaviors and attitudes not catered to by the large TV networks that dominate the category. We set out to understand this new sports fan, and connect Bleacher Report’s offerings with their new behaviors. The resulting campaign articulated a clear understanding of this new fan and the complex relationship between sports and culture, landing Bleacher Report a unique space in the sports media world.
Brand: Bleacher Report
Client: Bleacher Report
Agency: Johannes Leonardo
War of Wits
Video games are meant to be fun to play, but Xbox was launching a real-time strategy game in a genre many gamers felt was boring. By showing how even the most mundane situations can contain a thrilling war of wits we were able to shift perceptions and drive consideration for Xbox’s Halo Wars 2.
Brand: Halo Wars 2
Agency: 215 McCann