Effie Worldwide


Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.





Following a record-breaking 2015 that made their iconic ‘Superstar’ the best selling shoe in the world, adidas Originals bet its business on expanding beyond retro-cool heritage by introducing its first entirely new shoe design - the ‘NMD’. Despite a lack of mega-celebrity support, our work established the NMD as the symbol of the brand’s future, and an inspiration for a new generation to create a future of their own, resulting in the most successful product launch in Original’s history - selling more shoes, with greater ROI, than any previous effort.

  • Brand: adidas Originals
  • Client: adidas
  • Agency: Johannes Leonardo

Michael Phelps

Under Armour, one of Michael Phelps' biggest sponsors, was locked out from using the limelight of the worlds biggest competition in August, 2016. Cutting through sponsorship noise, it used Phelps to bring to life the brands hardcore ethos - greatness is the product of sacrifice. By showcasing Phelps' grueling regimen and launching it months before the official sponsors, it sparked a very different kind of campaign. The campaign was among the most liked, lauded, shared and talked about campaign among sponsors and non-sponsors, significantly driving consideration and ultimately sales. 

  • Brand: Under Armour
  • Client: Under Armour
  • Agency: Droga5


Lane Bryant had lost relevance with its consumer segment. As more fashionable competitors entered the category, Lane Bryant needed to find a way to get on the radar of the plus size woman. By championing the plus size woman, not as society saw her, but as she saw herself beautiful, sexy, unapologetic we ignited a conversation to redefine sexy and reclaim brand leadership. The impact of #ImNoAngel was tremendous: 15.3 billion media impressions, 58% increase in unaided brand awareness and 20% increase in new customers.

  • Brand: Lane Bryant
  • Client: Lane Bryant
  • Agency: Laird+Partners
2018_na_2018_e-2624-703_hero_1 New Balance Everyday Performance
2016_kr_2016_33_hero_1 ROGATIS Smart Suit, Becomes Life
2016_la_2016_10104_hero_1 Nike Cada día más grande


To browse winners in this category from previous years