Effie Worldwide

Fashion

Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.

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2018_na_2018_e-2980-480_hero_1
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Future

Following a record-breaking 2015 that made their iconic ‘Superstar’ the best selling shoe in the world, adidas Originals bet its business on expanding beyond retro-cool heritage by introducing its first entirely new shoe design - the ‘NMD’. Despite a lack of mega-celebrity support, our work established the NMD as the symbol of the brand’s future, and an inspiration for a new generation to create a future of their own, resulting in the most successful product launch in Original’s history - selling more shoes, with greater ROI, than any previous effort.

  • Brand: adidas Originals
  • Client: adidas
  • Agency: Johannes Leonardo
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Video

Campagne de marque

  • Brand: Lipault
  • Client: Lipault Samsonite SAS
  • Agency: So Bang
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Video

Michael Phelps

Under Armour, one of Michael Phelps' biggest sponsors, was locked out from using the limelight of the worlds biggest competition in August, 2016. Cutting through sponsorship noise, it used Phelps to bring to life the brands hardcore ethos - greatness is the product of sacrifice. By showcasing Phelps' grueling regimen and launching it months before the official sponsors, it sparked a very different kind of campaign. The campaign was among the most liked, lauded, shared and talked about campaign among sponsors and non-sponsors, significantly driving consideration and ultimately sales. 

  • Brand: Under Armour
  • Client: Under Armour
  • Agency: Droga5
2018_na_2018_e-2624-703_hero_1 New Balance Everyday Performance
2017_kr_2017_03_hero_1 Mizuno #Mizuno_A_Half_Pair Campaign
2016_la_2016_10042_hero_1 Everlast Sílbale a tu madre
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