Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

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Times Have Changed

Faced with ambitious life insurance growth targets and intensifying competition, Income focused on winning in its biggest customer segment: women. By committing to changing with the times and calling out the industry to do the same, Income earned women’s attention and affinity. Market share shot to a record high in several years.

  • Brand: Income
  • Client: INCOME
  • Agency: BBH ASIA PACIFIC
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The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 

  • Brand: State Street Global Advisors
  • Client: State Street Global Advisors
  • Agency: McCann New York
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Helping India conquer Note-Bandi

  • Brand: PayTM
  • Client: One97 Communication Limited
  • Agency: McCann Worldgroup India
2018_in_2018_48_hero_1 Association of Mutual Funds in India (AMFI) Mutual Funds Sahi Hai
2018_in_2018_49_hero_1 Visa India #KindnessIsCashless
2018_in_2018_50_hero_1 Axis Bank Home Loans with 12 EMIs Off
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