Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

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The Algorithm Agent

The most persuasive credit card agent is one that can read your mind.
To win credit cardholders in an unforgiving market with a less competitive offering, Standard Chartered Bank created a new marketing system that used trending content to identify and convert unsuspecting audiences. This 'Algorithm Agent' used long-tails of interest data to personalise and serve branded content in real-time and at scale. It immediately reversed the market’s declining trend, achieved a record in card applications, and proved a more efficient and sustainable marketing approach unseen in the category.


Brand: Simply Cash Credit Card
Client: Standard Chartered Bank (Hong Kong)
Agency: TBWA Hong Kong
Language: English

Every Step Counts


Brand: Emirates NBD
Client: Emirates NBD
Agency: FP7 McCann Dubai
Language:

The lazy way out

With the objective of introducing Vodafone Cash as a utility bill solution, a challenge emerged given Fawry's dominance over the bill payment scene. To activate Vodafone Cash’ base and position it as a bill payment tool, we had to break the boundary between the provider and the consumer. And so, we spotted a trait: Egyptians are lazy. We positioned Vodafone Cash as a service catering to the lazy. We went bold and claimed gold; acquiring half a million subscriptions to Vodafone Cash and activating 85% of the base.  


Brand: Vodafone Cash
Client: Vodafone
Agency: JWT Cairo
Language:

2020_us_2020_e-4961-842_hero_1 Marcus by Goldman Sachs You Can Money
2020_us_2020_e-5425-842_hero_1 TurboTax The Power of Free
2019_au_2019_049_hero_1 Insuranceline Insuranceline in full bloom
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