Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

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Las Pymes No Están Solas

En Colombia crear empresa es de valientes. El 70% de las pyme fracasan antes del quinto año. Ante este panorama Bancolombia lanzó Negocios Pyme, una plataforma que va más allá de lo financiero y responde a las necesidades más gritadas por ellos: formación, financiamiento, inspiración, conexión y actualización. Para demostrar que los conoce, el banco lanzó la plataforma tocando su fibras más sensibles. Logramos un caso inédito según Millwardbrown. En el Brand Equity se incrementó la “preferencia por la marca” del segmento pyme 6.6 puntos en solo un año.


Brand: BANCOLOMBIA
Client: Bancolombia
Agency: SANCHO BBDO

Transparentni keš krediti

Ponuda keš kredita za većinu stanovništva nije u potpunosti jasna i razumljiva. Broj ponuda, nemogućnost razlikovanja među njima, kao i kompleksnost bankarskih termina čine ljude nesigurnim. Kao jedna od liderskih banaka u Srbiji, Komercijalna banka je novu ponudu keš kredita predstavila na novi način koji je pokazivao da je u njenom poslovanju sve transparentno.


Brand: Transparentni keš krediti
Client: Komercijalna banka AD Beograd
Agency: Communis DDB

#adulting

Millennials are famed for being the generation that’s more likely to rent, and least likely to insure. Our challenge is engaging these under 39ers to take action about their financial future. Instead of practical advice or scares, we tapped into the language of millennials and celebrated responsibility in a playful, relatable way: #adulting. The #adulting campaign turned out to be the best performing campaign in the history of Manulife Singapore - more than just awareness and buzz, it drove high purchase consideration and significant sales uplift.


Brand: Manulife Singapore
Client: Manulife Singapore
Agency: TBWA Singapore

2019_ru_2019_1542_hero_1 AlfaBank How much do you earn?
2019_us_2019_e-3867-446_hero_1 American Express American Express Coachella 2018
2019_us_2019_e-4422-422_hero_1 Citi The Citi Mobile App Campaign
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