Financial products and services including: communications promoting overall image and capabilities of a financial institution.
The Art Gap
Female artists are paid 47.6% less than male artists for similar work.
Standard Chartered, an advocate of gender equality, decided to raise awareness about this pay gap.
It partnered with ‘World Art Dubai’ and brought substance to it through an innovative art exhibition: Art Gap.‘Art Gap’ was a four-days exhibition that featured paintings by female artists that were deliberately left 47.6% incomplete.
The blank space on the canvas served as a powerful media to show the world what it would miss if it doesn't treat women and men equally.
Brand: Standard Chartered United Arab Emirates
Client: Standard Chartered Bank
Everything you see in this advertising can be paid by MIR card
How can the national payment system achieve the same results as international ones in record time? Make it so that the rest of the ads work to promote MIR card.
Client: NSPK JSC
Agency: Leo Burnett Moscow
Language: English, Russian
CIBC Aventura. The Traveller's travel card
In 2013 Aventura was launched with a differentiated message and benefit (fly any airline, any seat), however, over the years it lost its competitiveness and consequently, year-over-year sales declined tremendously. In a category with few differentiators between cards, in order to drive consideration Aventura had just one choice – re-launch the brand in a distinctive way. This case shows how Aventura used a powerful insight-led advertising campaign to become The Traveller's Travel Card and for the first time - the category’s top choice.
Brand: CIBC Aventura
Agency: Juniper Park\TBWA Communications