Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

FILTER BY:

PROGRAM

The Art Gap

Female artists are paid 47.6% less than male artists for similar work.
Standard Chartered, an advocate of gender equality, decided to raise awareness about this pay gap.
It partnered with ‘World Art Dubai’ and brought substance to it through an innovative art exhibition: Art Gap.‘Art Gap’ was a four-days exhibition that featured paintings by female artists that were deliberately left 47.6% incomplete.
The blank space on the canvas served as a powerful media to show the world what it would miss if it doesn't treat women and men equally.


Brand: Standard Chartered United Arab Emirates
Client: Standard Chartered Bank
Agency: TBWA/RAAD
Language:

Everything you see in this advertising can be paid by MIR card

How can the national payment system achieve the same results as international ones in record time? Make it so that the rest of the ads work to promote MIR card.


Brand: MIR
Client: NSPK JSC
Agency: Leo Burnett Moscow
Language: English, Russian

CIBC Aventura. The Traveller's travel card

In 2013 Aventura was launched with a differentiated message and benefit (fly any airline, any seat), however, over the years it lost its competitiveness and consequently, year-over-year sales declined tremendously. In a category with few differentiators between cards, in order to drive consideration Aventura had just one choice – re-launch the brand in a distinctive way. This case shows how Aventura used a powerful insight-led advertising campaign to become The Traveller's Travel Card and for the first time - the category’s top choice.  


Brand: CIBC Aventura
Client: CIBC
Agency: Juniper Park\TBWA Communications
Language: English

2020_us_2020_e-4961-842_hero_1 Marcus by Goldman Sachs You Can Money
2020_us_2020_e-5425-842_hero_1 TurboTax The Power of Free
2019_au_2019_049_hero_1 Insuranceline Insuranceline in full bloom
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years