Financial products and services including: communications promoting overall image and capabilities of a financial institution.
Konnect - Ab Life Hai Simple
Pakistan has a mobile penetration of 72% while only 15% of the population has access to formal banking. Mobile is an opportunity to convert people to the banking fold, since it allows remote account opening. Konnect launched in 2018. While competition focused on agents and feature phone transactions, we were the first ones to make the Konnect app the hero. Konnect acquired 1.5 million customers in just 6 months (which is 14% of HBL’s total customer base).
Brand: Konnect by HBL
Agency: PRESTIGE COMMUNICATIONS (PVT.) LTD
As a traditional bank we had an uphill battle if we wanted to steal market share from an app whose name is popular vernacular (“just Venmo me”). To set Bank of America apart among a millennial audience whose preference was already set in stone, we had to get emotional. By leading with the voices millennials trust and creating an occasion for conversation and compassion, Bank of America’s #FriendsAgain campaign generated new mobile banking customers and, ultimately, the new Zelle technology disrupted the disruptor, becoming the leader in transactions over Venmo.
Brand: Bank of America
Client: Bank of America
Ask Tough Questions
The goal was to make Questrade the champion of average Canadian investors by giving them the confidence to confront their traditional financial advisors with ‘tough questions.’ The questions helped make Canadians aware that there was a better option to the big banks (Questrade) and that it could help them retire up to 30% wealthier. As a result, Questrade experienced 26 record months of double-digit new account openings and assets under management grew from $3B to $9B.
Agency: No Fixed Address